These are some of the key things that models who would like to do promotional work will need to have.
1. LOOKS REALLY MATTER
Most companies will always go for models that have good looks, therefore its very important you know how to keep yourself.Some models often feel like its (discrimination) but thats just how it is. You will need to deal with it.
2. YOU NEED TO BE SMART
You will need o show up on time and as required by the client, dress accordinngly. You should know what you are selling, and never get drunk at the venue.
You should be very respectful and kind to the management and staff, get along with everybody and be approachable and liked by the clients and customers.
3. BRAND AWARENESS VS HUSTLING
Some promotional models are not brand ambassadors. You need to train in raising brand awareness. This means you need to create a positive image and possibly a relationship with the consumer even if that person will not commit an immediate purchase.
You will need to sell as much if required but without pissing people off. Dont ever bully people into buying your product on the event!
4.SOME VENUES AND PRODUCTS ARE BETTER THAN OTHERS.
You can not choose, you need to adapt to which ever product or venue that is available at the moment.
5. DON’T TAKE REJECTION PERSONALLY.
No matter how sweet and cute you are, not matter how many keychains ,samples and coupons you have, some people jusy dont want to talk to you. This is normal.
Just take it as another learning, and dont get depressed about it. And move on to the next client.
All in all, in summary promotional models in Africa especially, need to be goodlooking, smart, and also should be able to handle work in a pressured enviroment.
(Picture: Blackfox promotional models in a recent Coca cola campaign in Tanzania )