coca-cola-promotion

Posted

These are some of the key things that models who would like to do promotional work will need to have.

1. LOOKS REALLY MATTER

Most companies will always go for models that have good looks, therefore its very important you know how to keep yourself.Some models often feel like its (discrimination) but thats just how it is. You will need to deal with it.

2. YOU NEED TO BE SMART

You will need o show up on time and as required by the client, dress accordinngly. You should know what you are selling, and never get drunk at the venue.
You should be very respectful and kind to the management and staff, get along with everybody and be approachable and liked by the clients and customers.

3. BRAND AWARENESS VS HUSTLING

Some promotional models are not brand ambassadors. You need to train in raising brand awareness. This means you need to create a positive image and possibly a relationship with the consumer even if that person will not commit an immediate purchase.

You will need to sell as much if required but without pissing people off. Dont ever bully people into buying your product on the event!

4.SOME VENUES AND PRODUCTS ARE BETTER THAN OTHERS.

Some models love working at bars, clubs , concert venues and festivals. Some love working at retail venues . Some products involves giving away a lot of freebies especially the non alcoholic ones, and some you are to give as little sampling as possible for the biggest amount of sales.

You can not choose, you need to adapt to which ever product or venue that is available at the moment.

5. DON’T TAKE REJECTION PERSONALLY.

No matter how sweet and cute you are, not matter how many keychains ,samples and coupons you have, some people jusy dont want to talk to you. This is normal.

Just take it as another learning, and dont get depressed about it. And move on to the next client.
All in all, in summary promotional models in Africa especially, need to be goodlooking, smart, and also should be able to handle work in a pressured enviroment.
promotional girls for cocacola

(Picture: Blackfox promotional models in a recent Coca cola campaign in Tanzania )

Leave a Reply